A research-driven, SEO-focused landing page that transformed complex data into a clear, compelling narrative. This asset was designed to capture organic traffic and guide readers down the funnel to conversion through gated content.

Led content strategy for a full website redesign, including brand voice development, governance guidelines, and a comprehensive content overhaul. The result was a more focused, streamlined experience tailored to prospective students.

Researched and wrote in-depth, SEO-optimized articles on complex topics, translating technical concepts into clear, engaging content aligned with product capabilities and brand messaging.

Managed and executed social media strategy and campaigns, creating thoughtful, engaging content to grow audience connection and support key organizational initiatives over time.